Brand Strategy Assessment & Development

The birth of a brand can be both daunting and exciting. Developing a strategy for a brand is like planting and carefully nurturing a slow growing tree that will provide a good protective shade in the future. Every ingredient that goes in will, in some way, shape the final outcome. Overtime, the effectiveness and relevance of brands have to be assessed and, if need, revitalised through a “revamp” or “rebrand”.