Social Media is here to stay; and Social media platforms – be they Facebook, LinkedIn, Twitter, MySpace, Flickr, YouTube, Blogs, Vlogs or others – only produce the required outcome if properly used for the right reasons. Matching message and target audience is essential. Not all Social Media platforms are interchangeable. A message can be effectively communicated on Twitter and totally lost on Facebook. Social Media platforms are not “notice boards”; they have to be managed and kept up-to-date at all times in order to keep their audiences interested. The attention span of Social Media communities is generally shorter than that of traditional media consumers. DonValley will help you select an appropriate platform for your type of business communications and help you maintain the interest of your company’s audience.