Woolworths unscathed from boycott – brand expert

Johannesburg – Woolworths did not incur any “reputational harm” as a result of the two year #BoycottWoolworths campaign, according to Solly Moeng, brand reputation management adviser and CEO of DonValley.  In an emailed response to Fin24, Moeng said that the campaign, which called for the complete boycott of Woolworths [JSE:WHL] due to its Israeli trade [...]