brand SA

Toothless Brand SA

REPLACING Kieno Kammies on his eponymous morning drive show on Monday morning, Africa Melane had the wisdom to invite a representative from Brand South Africa, formerly known as the International Marketing Council of South Africa, for an interview. He asked her to explain Brand SA’s view on the impact of the still-unravelling Fifa movie script [...]

2015-06-24T09:43:23+02:00June 10th, 2015|

It’s Operation Lukisa, not Fiela!

OTHER than coming up with a fancy Sotho brand name "Fiela" (sweep) to possibly seem 'local and lekker', whoever branded the government's post-xenophobic operation seems to have been in a hurry and, as a result, failed to think and brainstorm the matter sufficiently before submitting it for implementation. They could have called it "Operation Lukisa" [...]

2015-05-20T11:39:09+02:00May 20th, 2015|

Brand SA is bleeding from too many fronts

SOUTH Africa is once more at the forefront of local and international media scrutiny for the wrong reasons, following the recent spate of xenophobic attacks on foreigners. This is particularly sad because the attacks have been targeted at people who come from other parts of Africa. During an SAfm radio interview on Monday – on [...]

2015-04-22T09:44:04+02:00April 22nd, 2015|

Is Brand SA still valued?

WHAT do the Russians, the French, the Chinese, the South Koreans, the Americans and the Europeans have in common when it comes to South Africa? The answer is simple - expectations! They all expect South Africa to place multi-billion rands worth of orders with them within the next 12 months. They know that thanks to [...]

2015-04-22T09:41:20+02:00April 15th, 2015|
Go to Top