Brand with Uber appeal

IN ITS relatively short existence since it was launched with fanfare as a Silicon Valley start-up in San Francisco, USA, in 2009, the Uber brand has managed to spread its reach right across the globe with relative ease. Over the past six years the revolutionary taxi operation has faced a string of public relations faux [...]

2015-07-08T14:30:06+02:00July 8th, 2015|

Are You a Reputation Manager? Be Curious

The Reputation Economy It is often said that we now operate in a Reputation Economy. You can read this in any way you like but, whatever approach you take, you have to consider as a starting point the extent to which the world and all of us have become much more connected by the internet. [...]

2014-10-27T12:38:28+02:00October 24th, 2014|
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