FELLOW South Africans, I know, I know; it has taken me almost ten years to come to this. But please trust me, this letter comes from the heart, following deep, serious introspection on my part. I couldn’t go on pretending not to hear the loud cries any more. So, a few weeks ago, I decided to [...]
DURING the 1997 French legislative elections, a lady was pulled aside by a France Inter radio journalist and asked to share her views about two opposing candidates she had gone to listen to during the campaigning, one earlier that day and the other one a few days before. The first candidate was Alain Juppé, who [...]
PRIVATE or commercial brands are built by individuals or business partners in a small room, with no need to consult anyone. This is assuming, of course, that the founder(s) have commissioned a study of the market they wish to operate in beforehand to make sure that the acceptance of their brand won't be hindered or [...]