Uber

Can the battle against OTTs be won?

Spot the difference: Uber versus OTTs I CANNOT, while following the ganging-up by MTN and Vodacom against Over The Top (OTT) messaging services like WhatsApp, Skype, Viber, and others, shake off memories of the South African meter taxis, last year, when they went into the same battles against Uber.  The similarities are striking; two mobile [...]

2019-11-05T05:37:37+02:00February 3rd, 2016|

Brand with Uber appeal

IN ITS relatively short existence since it was launched with fanfare as a Silicon Valley start-up in San Francisco, USA, in 2009, the Uber brand has managed to spread its reach right across the globe with relative ease. Over the past six years the revolutionary taxi operation has faced a string of public relations faux [...]

2015-07-08T14:30:06+02:00July 8th, 2015|
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