The ultimate step in the
Brand Development process.

Following extensive work involving the client and, often, key stakeholders, to interrogate business strategy, strategic objectives and to unpack the raison d’être of a brand, DonValley will prepare a summary of the process, detailing brand essence, brand personality, and brief the creative designers to visually interpret the brief.

While innovative design is part of the process from the beginning, it only takes a controlling role towards the end of the process.

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